During the 1960s styles were constantly changing and there were many brief fashion fads and trends. One such trend was that of the paper dress.
The paper dress craze began in 1966 and was started by a company called Scott Paper Co. The company decided to print coupons for paper dresses on packs of paper towels and toilet paper. Customers who mailed in a dollar would receive a "Paper Caper" sleeveless shift dress. It proved to be a popular promotion and within six months the company had sold over half a million dresses (much to their surprise as it wasn't meant to be taken seriously).
The "Paper Caper" dress had sparked a craze and other manufacturers soon followed suit, producing disposable dresses and other garments. Designers even offered boutique versions and Andy Warhol also got in on the trend, designing a dress based on his famous Campbell's soup can print.
Paper dresses were surprisingly sturdy and although they were fire and water resistant the wearer did need to be on guard against sudden showers and lit cigarettes.
The craze for novelty paper clothing died out almost as quickly as it had begun and by 1970 the paper dress had become all but obsolete. This was largely due to changes in fashion as in the late 60s fashion began to move away from the mini and whilst initially the idea of wearing disposable dresses was seen as fun and modern, environmental concerns soon made it seem irresponsible.
I love the idea of paper dresses but I'm not sure I would go around wearing one, the chance of getting caught in a rain shower is quite high when you live in England!